Ferrari has signed a multi-year contract with Swiss technology company Velas Network to provide digital content to its fans, the luxury sports car manufacturer said on Monday.
Starting next season, Velas, a provider of digital products and services, will be part of Ferrari's Formula 1 racing team.
“In addition, Velas will be the Title Sponsor of the Ferrari Esports Series, the online mono-brand Prancing Horse series, and the Esports team that will compete in the F1 Esports Series, the official digital competition that competes for all participating teams. at the FIA Formula 1 World Championship, ”Ferrari said in a statement.
Velas is a leading provider of blockchain technology and seamless tokens (NFTs), blockchain cryptographic assets, with an identification code that makes them unique and gaining popularity as a way to market digital art.
Ozzy Osbourne, the British legend of heavy metal, recently decided to step into the NFT space with his first collection called Cryptobatz. With his collection, Osbourne is also pioneering a new feature connected to his NFT pieces, called MutantBatz. This special feature will allow Osbourne's NFT pieces to convert to other consumer-owned NFTs and form a new NFT piece. To date, NFT makers such as the Bored Ape Yacht Club, SupDucks, and CrypToadz have joined forces with Osbourne to allow his NFTs to meet their fragments.
Under Armor, a US-based sportswear brand, has also begun to emerge in metaverse. He teamed up with NBA star Stephen Curry in the NFT win to celebrate his new record as the top three-point basketball scorer of all time. To mark Golder State Warrior's guard record of three 2,974 job points, Under Armor has released what the company calls the world's first cross-platform metaverse port - a special Curry Flow 9 program.